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by Michael Tchong

Casual Living

The Casual Living Ubertrend — the evaporation of decorum — has led to a dramatically less formal society, eroding traditional norms of propriety in the process. This shift, triggered by the anonymous culture prevalent on the internet and in large cities, has ushered in a new behavioral code that has given rise to disruptive public behaviors, including, but not limited to, bullying, trolling, and air and road rage. A parallel effect of the Casual Living Ubertrend is the emergence of a new global uniform, visible in the ubiquity of jeans, t-shirts and sneakers. This shift in attire reflects a broader societal movement towards the relaxation of traditional norms and the embracing of a more informal lifestyle.

Digital Lifestyle

The Digital Lifestyle Ubertrend — the marriage of man and machine — is rewriting the rules of innovation. As technology becomes more tightly interwoven with the fabric of life, the prevailing values of this digital era, connectivity and convergence, gain more urgency. This shift has fostered a society so reliant on digital devices that it’s spending less on food, health and travel to support its dependency. It has also ushered in a new social dialog that has turned emojis into modern-day hieroglyphics. The zenith of this revolution is generative AI, which is accelerating the convergence of humankind and machines, and indelibly altering the course of human history.

Fountain of Youth

Since 1900, the average lifespan has nearly doubled. As the pace of innovation increases, the prospect of living beyond 100 is becoming increasingly likely. This longevity surge fuels the Fountain of Youth Ubertrend, spurring the demand for innovative rejuvenation solutions. The drive to remain “forever young” owes its existence to a youth-obsessed culture that tacitly ignores the old while readily flirting with the new. As the impacts of aging and environmental toxicity take their toll, this Ubertrend is triggering waves of reinvention aimed at rejuvenating body, face and mind, while fostering a cascade of symbiotic trends that reflect this aspirational outlook on life.

Generation X-tasy

The Generation X-tasy Ubertrend is warping society’s norms. Oscar Wilde’s 1893 remark that “nothing succeeds like excess” is now more relevant than ever. This experiential Ubertrend is the driving force behind the popular expression: “Been there, done that.” The pursuit of adrenaline-pumping activities such as gravity-defying roller coaster rides, base jumping, and skydiving, collectively called “extreme entertainment,” is more popular than ever. It’s not fun unless you suffer a minor heart attack. To appeal to the jaded masses, industries are ramping up their offerings: grander cruise ships, higher roller coasters, more elaborate clubs, price-record-setting mansions, and ever-hotter peppers. Generation X-tasy is all about the experience.

Time Compression

The Time Compression Ubertrend — the acceleration of life — is being propelled by technologies that help people achieve tasks more quickly. This Ubertrend has created a society with an insatiable appetite for instant gratification, reflected in a prevalent saying, “I want it yesterday.” In the eye of the storm lie arcane compression technologies called codecs, which let the world move at internet speed. Future algorithms promise to hasten life even more. To keep up with this fast-paced reality, we’re constantly multitasking, supported by a growing consumption of coffee, energy drinks, and Xanax. Our state of mind has become a state of time.


Imagine the liberty of sitting in a Parisian café or lounging on a Caribbean beach while shopping, seeking information, or connecting with loved ones, all without the restriction of wires. This feeling of uninhibited connectivity is like experiencing flight, liberating and exhilarating. The Unwired Ubertrend celebrates freedom — untethered from physical connections, unfettered by obligatory human interactions, and unbridled from relationships. Individuals now seek greater autonomy over life’s daily options, which has morphed our social behavior, leading to the rise of “control enthusiasts.” The power we now all wield in the palm of our hands has created a culture that is far more demanding and more desiring of personalized experiences.


The 1991 Rodney King beating marked a turning point for the Voyeurgasm Ubertrend, signaling a future where almost every moment could be digitally recorded. Enabled by billions of smartphones, digital cameras, video and surveillance gear, Voyeurgasm offers vivid experiences captured in unprecedented detail. The fascination with “digital rubbernecking” has fueled the exponential growth of visually-centric social platforms like Instagram, TikTok, and YouTube. It has also created a society obsessed with celebrities, reality shows, and other voyeuristic pursuits. Driven by an insatiable curiosity, the “I like to watch” Ubertrend will usher in a highly transparent future where life’s innermost details are revealed in ultra-high definition.


The Woman’s Acceptance Factor (WAF) Ubertrend propels society towards a female-centric paradigm. This shift is being fueled by an increasing number of educated women, female entrepreneurs, and politicians whose social media influence is reshaping societal norms. The term “WAF” originated in a 1990s chat forum where men sought advice on securing approval from their partners for purchasing new gear. The anonymous interactions subtly underscore the substantial power that women, particularly those managing household finances, wield in decision-making. Despite a long gestation period and considerable resistance, the WAF Ubertrend continues its march, potentially setting the stage for a future matriarchal society.