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by Michael Tchong

Ubertrends' Trendscape

New Resource!

Trendscape 2024

Ranking Today’s Most Influential Trends
In 2004, Michael Tchong published his inaugural book, Trendscape 2004, offering a comprehensive snapshot of the world at the dawn of the new millennium. Two decades later, he returns with an authoritative ranking of contemporary society’s most influential trends.
See Top Trends

Influential Trendspotter

Michael Tchong

A relentless champion of seamless digital tools and exceptional customer experiences, Michael consistently leads the charge for more significant innovation. His #youcallthatinnovation crusade challenges leaders to implement creative solutions. With his background in tech startups, he deeply understands how technology shapes societal trends. His keen ability to observe and document emerging waves has earned him recognition from the U.K.’s Daily Telegraph, which named him “America’s most influential trendspotter.”
Michael’s Story

New Release

Ubertrends Infographic

The Ubertrends Infographic offers a visually engaging and streamlined overview of the transformative forces—Ubertrends—that are reshaping society. Each Ubertrend drives an array of subtrends, brought to life with compelling examples and supported by live source links for deeper exploration.
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Definition

Ubertrend

A massive wave that cascades through society, leaving many subtends in its wake.

Digital Lifestyle

Digital Lifestyle

As technology becomes more tightly interwoven with the fabric of life, the Digital Lifestyle has transformed how we live, work, and think. This seismic shift is not merely about gadgets but a profound societal change brought about by a growing dependency on digital...

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Subtrends

Here are the top trends driven by the Digital Lifestyle:

Time Compression

Time Compression

A severe snowstorm raged in New York City on Friday, Feb. 21, 1947. Despite the inclement weather, some 650 members of the Optical Society of America had gathered at Hotel Pennsylvania on Seventh Avenue for a highly anticipated demonstration by inventor Edwin Land....

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Subtrends

Here are some of the trends propelled by Time Compression:

Casual Living

The Evaporation of Decorum
The Casual Living Ubertrend began with the rise of Aloha Friday and has since evolved into a broader cultural shift toward a more relaxed approach to life, dress, and behavior. While this Ubertrend reflects increasing informality, it has also contributed to a decline in civility and decorum, manifesting in air and road rage and the growing prevalence of cyberbullying and trolling. If left unchecked, Casual Living may ultimately erode essential human values, challenging society’s foundations of respect and decency.

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Trend and Innovation Insights

Death of a Salesman

Death of a Salesman

Feb 19, 2025 |

AI is revolutionizing sales by automating tasks, enhancing lead generation and personalizing customer interactions, increasing efficiency and productivity.

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“American author Katherine Anne Porter once wrote: ‘If you don’t aim for the stars you’ll never hit the bell tower.’ You aim for the stars, and I hear bells ringing all the time.”

- Arynne Simon, Personal Coach and Team Builder

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