Empowered Learning
Ubertrends Academy
Ubertrends Academy offers online courses to help students succeed in a rapidly changing world. Our unwavering dedication to cultivating innovation, education, and community building enables our members to unleash their creative potential.
Ubertrends Academy
Journey into the Future of Trends and Innovation
Spanish philosopher José Ortega y Gasset once said that life is a series of collisions with the future. In today’s rapidly evolving world, these collisions come in the form of groundbreaking innovations and emerging trends that continuously reshape the business and consumer landscape.
To successfully navigate this ever-changing terrain, one must be well-versed in spotting and deciphering the currents of change permeating society. This is where Ubertrends Academy steps in, offering a comprehensive curriculum designed to equip learners with the skills to understand and harness the power of trends and innovation.
Curriculum
Description
Ubertrends Academy is a pioneering online and, soon, offline platform empowering individuals to thrive in an ever-evolving world. Dedicated to fostering innovation, the academy provides top-notch education within an environment designed to unleash the creative potential of participants.
Concept of Ubertrends
The foundation of Ubertrends Academy’s courses lies in the book “Ubertrends — How Trends And Innovation Are Transforming Our Future,” written by course instructor Michael Tchong. This thought-provoking work identifies eight profound societal waves that drive shifts in human behavior, creating a deluge of sub-trends and innovations that propel hyperchange.
Curriculum and Approach
Ubertrends Academy offers a comprehensive curriculum based on expert trend analysis and innovation strategies. Through a team-based, activity-driven approach, students collaborate to apply knowledge to real-world objectives, honing their critical thinking, creativity, and confidence in staying ahead of the curve. The academy fosters an environment for interactive discussions among students with diverse interests and expertise.
Understanding and Harnessing Trends
At its core, a trend represents a change between two data points. Ubertrends Academy trains learners to distinguish genuine trends amidst data overload, equipping them with tools to excel in trend analysis and capitalize on emerging opportunities. By harnessing the power of trends, students develop innovative solutions, create new products, and gain a competitive edge.
Trends, Innovation and Success
Innovation drives trend evolution and, in turn, societal growth. Learners are guided to understand the interplay between trends and innovation while fostering a culture of experimentation and adopting a forward-thinking mindset. This enables organizations and individuals to adapt to change and seize opportunities.
Ubertrends Framework and Application
Michael Tchong’s eight Ubertrends provide a comprehensive lens into value shifts shaping our world. By exploring connections between these Ubertrends and the innovations they demand, learners can anticipate future developments and apply this understanding to real-world scenarios.
Developing Trendspotting and Leadership Skills
Trendspotting is a critical Ubertrends Academy skill. Learners hone their abilities to identify, interpret, and act on emerging trends, using techniques like data analysis, pattern recognition, and creativity. By mastering this art, students can position themselves as trendsetters, capable of leading the way in shaping the future.
Final Thoughts
Success in today’s dynamic world hinges on understanding and leveraging trends and innovation. Ubertrends Academy equips learners with the skills to confidently navigate the future, embrace change, and seize growth opportunities. Join Ubertrends Academy and take your first step toward shaping the future.
Your Instructor
Michael Tchong
Bio
Michael Tchong
Michael is a dynamic and engaging speaker renowned for his high-energy delivery and passion for his topics. With an impressive track record of speaking at over 500 global gatherings, he consistently captivates audiences by giving them extraordinary insights into consumer and business lifestyles, social media, technology, and digital marketing trends.
In addition to his speaking engagements, Michael serves as an adjunct professor of innovation at the University of San Francisco. His expertise lies in identifying disruptions that have the power to reinvent markets, making him a trusted authority in his field. Embodying his trademark motto, “I help you catch the next wave before it catches you,” Michael is dedicated to empowering individuals and organizations to stay ahead in an ever-changing landscape.
During his talks, Michael takes his audience on a thrilling roller-coaster ride through the “landscape of now,” illuminating the transformative impact of what he refers to as “ubertrends” on society. These powerful waves reshape society, and Michael expertly showcases innovative brands, products, and services that leverage these ubertrends to gain a competitive edge in the market.
As a catalyst for change, Michael doesn’t just inform, he inspires. His talks are a call to action, challenging attendees to unleash creativity and inventiveness. By striking the perfect balance between information and entertainment, he engages the human mind’s emotional and rational aspects. This unique approach fosters a new culture of innovation, guiding individuals and organizations toward breakthrough thinking.
Michael’s ability to decode the future has earned him recognition as “America’s most influential trendspotter” by The Daily Telegraph (U.K.). His expertise has been sought after by numerous publications and television shows, including Access Hollywood, Ad Age, Bloomberg TV, BusinessWeek, CNET, CNN, Daily Telegraph, The New York Times, PBS, San Francisco Chronicle, San Jose Mercury-News, USA Today, The Wall Street Journal, and Wired.
Educated in economics at Fordham University in the Bronx, Michael’s passion for innovation has been evident from an early age. He excelled academically during high school at Colegio Arubano in Aruba, graduating at the top of his class.
Michael’s career began at prestigious ad agencies on Madison Avenue, including DDB and Chiat/Day, where he honed his creative skills. As the founder of five start-ups, most notably MacWEEK and ICONOCAST, he was pivotal in pioneering groundbreaking shifts such as desktop publishing, CRM, internet analytics, and online marketing. His innovative spirit and forward-thinking approach have cemented his status as a pioneer in the industry.
Michael founded Ubertrends LLC, which delivers cutting-edge solutions designed to empower individuals. An accomplished author, he has written books such as “Trendscape 2004” and “Social Engagement Marketing.” His 2019 book, “Ubertrends—How Trends and Innovation Are Transforming Our Future,” further establishes Michael as an industry thought leader. In May 2024, he published a White Paper entitled “Generative AI — Navigating the Artificial Intelligence Revolution.”
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Bonus Insights
Academy Slide Gallery
Results-Driven
Academic Success
Master the art of trendspotting and innovating at your own pace with our interactive online courses. Whether you’re a beginner or an experienced trendwatcher, our carefully designed modules cater to all levels of expertise. From the fundamentals to advanced techniques, our courses will equip you with the knowledge and skills to excel in innovation and trend tracking. Once you complete a course, you will receive a certificate of completion.
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