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by Michael Tchong
Casual Living

Casual Living

In the 1940s, Duke Kahanamoku, a prominent Hawaiian surfer, approached Royal Hawaiian Hotel management and proposed that staff begin wearing Hawaiian shirts every Friday.  The observance, initially dubbed Aloha Shirt Friday, was renamed Aloha Friday in 1966. Little...
WAF

WAF

There it was: the umpteenth TV commercial featuring a woman doing the housework. You fill in the brand: PAM, Tide, McCormick’s, or even hip Target — all relegate women to that subsidiary role of “happy homemaker.” You would think the Renaissance thinkers in...
Voyeurgasm

Voyeurgasm

Rodney King’s 1991 beating was a watershed moment in modern history. Not only was it groundbreaking due to the light it shed on police violence, but the captured video also surfaced a visibility Ubertrend, Voyeurgasm, which points to a future where smartphones, action...
Unwired

Unwired

When the Zenith Space Command remote control went into production in 1956, few could have predicted that this ultrasonic gadget would be the catalyst for a whole new era of wireless devices, and the birth of the couch potato generation. Zenith’s ultrasonic technology...
Time Compression

Time Compression

Everything is going faster these days. Life has become a blur, a trend magnified by an influx of technology that helps people do things more quickly. The world now moves at internet speed due to arcane compression technologies called codecs. In the eye of the storm...
Generation X-tasy

Generation X-tasy

The Generation X-tasy is warping society’s norms. This Ubertrend has given rise to the experience generation, putting its imprint on all forms of entertainment and conspicuous consumption. Generation X-tasy brings thrilling new experiences to increasingly blasé masses...