Michael Tchong.
A creative catalyst for innovation.

Michael is an entrepreneur, cultural anthropologist, author, innovation speaker and adjunct professor at the University of San Francisco and UC Berkeley. Michael has founded four companies, including MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST, all riding early market waves. He heads up Ubercool Innovation, an incubator and consultancy agency focused on reinventing user experiences.

More About Michael

Book Topics.


Showcases innovative brands that leverage Ubertrends to alter the competitive landscape.


Explains cultural shifts and societal trends that are a key underpinning of innovation success.


Surveys the technology landscape, which is responsible for the lion’s share of all trends.


Tracking consumer insights is a key function of marketing. Ubertrends helps brands do it better.

Chapter Previews

You can read abbreviated previews of Ubertrends chapters here.

New! 2017 Ubertrends Infographic

Michael has created a framework of eight “Ubertrends” that are the driving forces behind a vast majority of transformations taking place in society today. An Ubertrend is a massive wave cascading through society, leaving many subtrends in its wake. Unlike typical trends, Ubertrends change values in the population, which explains why technology is contributing to permanent behavioral changes in society. During his talks, Michael connects the dots for attendees, helping them better understand the future. The downloadable Ubertrends Infographic PDF below does the same for five out of the eight Ubertrends Michael tracks. Note: All cited data is hyperlinked.


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