A creative catalyst for innovation.
Michael is an entrepreneur, cultural anthropologist, author, innovation speaker and adjunct professor at the University of San Francisco and UC Berkeley. Michael has founded four companies, including MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST, all riding early market waves. He heads up Ubercool Innovation, an incubator and consultancy agency focused on reinventing user experiences.
Showcases innovative brands that leverage Ubertrends to alter the competitive landscape.
Explains cultural shifts and societal trends that are a key underpinning of innovation success.
Surveys the technology landscape, which is responsible for the lion’s share of all trends.
Tracking consumer insights is a key function of marketing. Ubertrends helps brands do it better.