Michael Tchong.
A creative catalyst for smart businesses.

Michael is an entrepreneur, trend analyst, author, innovation speaker and adjunct professor at the University of San Francisco. His latest startup, Social Revolution, seeks to revolutionize digital marketing by focusing on the total user experience. In addition, Michael has founded four companies, including MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST, all riding market waves early.

More About Michael

Book Topics.


Showcases innovative brands that leverage ubertrends to alter the competitive landscape.


Understanding demographic shifts and societal trends is a key concept for innovation success.


Technology is responsible for more than two thirds of all trends, underscoring its importance.


Tracking consumer insights is a key aspect of marketing. Ubertrends helps brands do it better.

2016 Ubertrends Infographic

Michael has created a framework of eight “Ubertrends” that are the driving forces behind a vast majority of transformations taking place in society today. An Ubertrend is a massive wave cascading through society, leaving many subtrends in its wake. Unlike typical trends, Ubertrends change values in the population, which explains why technology is contributing to permanent behavioral changes in society. During his talks, Michael connects the dots for attendees, helping them better understand the future. The downloadable Ubertrends Infographic PDF below does the same for five out of the eight Ubertrends Michael tracks.
New Feature: All cited data is hyperlinked.

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